For Greatness Wins, we crafted a digital advertising campaign and social content series that embodies the relentless pursuit of excellence represented by Derek Jeter and Wayne Gretzky. Centered on performance-driven apparel tailored for legends, the campaign celebrates the precision, resilience, and dedication that fuel the success of all-time GOATs.
With bold visuals and compelling storytelling, we spotlight Jeter and Gretzky as icons who break boundaries, inspiring future generations of athletes. Greatness Wins apparel is more than performance gear; it's a symbol of quality for those who aim to excel in every field.
I collaborated with Belmont University to revitalize their brand identity, creating a fresh and modern logo and comprehensive identity system. This rebranding effort included developing and implementing digital brand guidelines to ensure consistency across all platforms.
In addition to the rebrand, I designed several key publications for the university, including editions of the Belmont Magazine and a President's Report. I also produced a range of promotional materials and collateral pieces for the launch of the new Frist College of Medicine, enhancing visibility and engagement for this significant milestone.
Through this project, I helped Belmont University modernize its brand image and strengthen its communication strategy.
Design Team:
Matt Holloway (Creative Lead & Designer)
Gina Cutrelli (Designer)
Caitlin Cooney (Designer)
Mary Puls (Designer)
Digital Team
Lougan Bishop (Director of Digital)
Anna Cate Myers (Digital Designer & Development)
Allie Bush (Digital Designer & Development)
Chris McNeese (Coding & Development)
Photography/Video
Sam Simpkins
Wait, what!? Any eye drop that treat’s blurry near vision? An integrated product and brand launch for Abbvie’s newest pharma product Vuity. The campaign led with Digital video/broadcast with integrated messaging and content that serviced digital media, email, print, collateral, packaging, web & social.
National print ad campaign that puts the FUN back into senior living — a category that has gotten quite "old." Winner of 5 Nashville Addy awards including 2 Golds for Best Print Campaign, and Best Print Ad.
Integrated digital video campaign with media placement in TV streaming services like Hulu and Youtube TV. The “At Brookdale” concept was a big success in appealing to potential residents looking for a safe place to call home. Over 1.5 million impressions.
Creative Lead: Matt Holloway
Copywriter: Dave Smith
Production: Revolution Pictures
Director: Josh McGowan
Introducing Atlanta's fire hot and ice cold new vodka. Brand identity & packaging which highlights the vodka’s unique flavors with social extensions and advertising that’s as fresh as the label.
The Children's Museum of Atlanta came to us to overhaul their website. What we built was a beautiful, responsive site that easily connected visitors to attractions and activities.
Suntrust bank came to us wanting a campaign that appealed to millennials. What we produced was a nationally broadcasted TV spot that tells the story of a start up tech company working through the night to achieve their goals.
Solstice Sunglasses needed a fresh, cool look for their national Summer campaign. The timeline was just 3 weeks, but we gave them something to be proud of. The campaign which ran as in-store collateral, print and digital ads was a smashing success raising profits by 30% from the previous year.
”During the whole creative process they were always professional, on time and ensured that the final result represented the brand in the best light and was truly beautiful. It is a campaign that I am truly proud of and I look forward to working on many projects with them.”
— Sora Golob, Director of eCommerce & Marketing
For Carter's 150th birthday, we created a social content campaign that invited fans to submit UGC photos of their own kids special birthday moments. The campaign was a huge hit with over 10k uploads, and site traffic doubling.
Delta came to us needing something fun to offer customers in flight for the holidays. The concept was simple, we gave them all their favorite holiday movies for FREE!
When Dasani Drops launched as a product, they wanted to make a big splash... So we did. To introduce the product, skydivers landed on Jersey Shore's famous beach Seaside Heights. The party was much more than a local event with social extensions that gave the brand over 1 million impressions, over 100k likes, and thousands of shares in social.
OshKosh B'gosh approached us to concept a campaign with the goal of engaging Moms and shifting brand perception away from the idea that OshKosh was only about overalls.
What we built was an inherently integrated and interactive social campaign. The campaign engaged Moms with fun, summer activities, videos, and a UGC photo gallery. The campaign doubled unique visitor benchmarks, produced content which elicited thousands of downloads and shares, & ultimately delivered an experience that gave Mom a reason to turn to OshKosh for more than just apparel.
When the southern living planner of the year approaches you to update her brand and identity, you know it has to be modern, sexy, and timeless.
Printed & Photographed by: A Fine Press
Huntchecker (a start up based in Macon, GA) came to us to develop their brand identity and website from scratch. What they needed was a technical site that gave hunt clubs an easy way to connect with its members as well as the ability for users to browse thousands of available property listings. In a product category filled with pixelated camo and stroked typography, we managed give them a brand that was slick, sophisticated, and darn right handy.
The Delta Flight Museum sought to rebrand and renovate to showcase Delta's rich history and open its doors for everyone to immerse themselves in everything that is Delta Air Lines.
We designed over 20 interactive touch screen exhibits, developed an online ticketing system, and implemented innovative multiscreen experiences utilizing web-based technology, all of which is trackable with a back-end analytics system. With tens of thousands of visitors already in 2015, the museum has seen almost 200,000 total exhibit engagements.
Sweetwater Brewing Company in partnership with Waterkeeper Alliance came to us wanting a digital campaign and microsite that raised awareness for conservation & preservation of local waterways. The engagement was huge with millions of social impressions and thousands of shares. Plus tens of thousands of dollars were raised for the cause.
Chick-fil-A came to us to design and develop an app that allowed consumers to order from their smart phone and pick up curbside at select CFA restaurant locations nationally. The project was a massive undertaking. It offered consumers a simple, easy to use platform to order their favorite CFA meals on to go. It was also highly customizable including all CFA product offerings, the ability to save custom orders, and maps to nearest locations. It was developed responsively to work across all android an iOS devices.
Built from scratch, the American Spirit Whiskey brand was designed in the “spirit” & history of the American South. A place where roots run deep. The South has always had a taste for whiskey, but it's not always been legal. In prohibition days, bootleggers would sell un-aged, or “spirit whiskey” because it was too risky to store in barrels. A modern interpretation of an American classic, American Spirit Whiskey aims to reclaim a great whiskey making tradition.
Thanks to the good folks of United Distribution, American Spirit Whiskey can now be enjoyed all across the Southeast.
Dasani came to us wanting a campaign to engage its social communities and promote brand love. What we created was Dogs Love Dasani. A fun light-hearted campaign that tapped into existing UGC content and grew it organically into an all out social movement.
Taco Mac, Atlanta's favorite sports bar, came to us wanting a social campaign that got people into the restaurants. What we gave them was an experiential in-store activation that had people pouring in and engaging with the brand in social for months afterwards.
We elevated Chick-fil-A's Cow Appreciation Day from a local family event to a national holiday. The success of the campaign brought out over 900k cow-dressed customers to Chick-fil-A restaurants nationwide.
Being the avid hockey fan that I am, I thought it would be cool to rebrand the Calgary NHL team to fit their local cowboy culture. These notorious Canadiens are known for their big hits, & bad attitudes; the rebrand emulates that.
