OshKosh B'gosh approached us to concept a campaign with the goal of engaging Moms and shifting brand perception away from the idea that OshKosh was only about overalls.
What we built was an inherently integrated and interactive social campaign. The campaign engaged Moms with fun, summer activities, videos, and a UGC photo gallery. The campaign doubled unique visitor benchmarks, produced content which elicited thousands of downloads and shares, & ultimately delivered an experience that gave Mom a reason to turn to OshKosh for more than just apparel.