Vuity

Wait, what!? Any eye drop that treat’s blurry near vision? National Broadcast and digital launch commercial.

Agency: FCB Chicago
Creative Director: Todd Durston
Creative Director: Kent Koren
Associate Creative Director Art: Matt Holloway
Associate Creative Director Copy: Hayley Reaver

Dasani

We put a fun twist on tongue twisters to introduce Dasani’s new recycle friendly twist bottle.

Creative Director: Matt Blackburn
Senior Art Director: Matt Holloway
Senior Copywriter: Brandon George
Director: Ehsan Abbasi

Dasani Drops

When Dasani Drops launched as a product, they wanted to make a big splash... So we did. To introduce the product, skydivers landed on Jersey Shore's famous beach Seaside Heights. The party was much more than a local event with social extensions that gave the brand over 1 million impressions, over 100k likes, and thousands of shares in social.

Creative Director: Dee Mustafa
Senior Art Director: Matt Holloway
Senior Copywriter: Brandon George
Director: Sam Ciaramitaro

Suntrust Bank

A nationally broadcasted TV spot that tells the story of a start up tech company working through the night to achieve their goals.

Creative Director: Dee Mustafa
Senior Art Director: Matt Holloway
Senior Copywriter: Brandon George

Brookdale

Integrated digital video campaign with media placement in TV streaming services like Hulu and Youtube TV. The “At Brookdale” concept was a big success in appealing to potential residents looking for a safe place to call home. Over 1.5 million impressions.

Creative Lead: Matt Holloway
Copywriter: Dave Smith
Production: Revolution Pictures
Director: Josh McGowan

COVID-19 is difficult for everyone. But it’s especially difficult for those living in senior living communities. We created this commercial for Brookdale Senior Living to show that even though the world has changed, the care provided here remains steady.

This commercial is part of a larger integrated campaign. We asked our audience to upload using #WhatCarriesUsForward and feature the content on the brand’s social media channels and landing page.

The challenge with creating this commercial was that we couldn’t enter any of the communities to shoot footage. We relied on the communities to generate the content for us with guidance from our team.

Creative Lead (Art): Matt Holloway
Creative Lead (Copy): Hayley Reaver
Production: Revolution Pictures
Director: Connor Carrol

This direct response commercial is to showcase the amenities of a Life Care Community located in Birmingham, Alabama. Usually these commercials are just a slideshow of the different amenities available at the community—we decided to do something different.

Creative Director: Any Tyer
Creative Lead (Art): Matt Holloway
Creative Lead (Copy): Hayley Reaver
Production: Gamma Blast

Chick-Fil-A

We elevated Chick-fil-A's Cow Appreciation Day from a local family event to a national holiday. The success of the campaign brought out over 900k cow-dressed customers to Chick-fil-A restaurants nationwide.

Sweetwater

Sweetwater Brewing Company in partnership with Waterkeeper Alliance came to us wanting a digital campaign and microsite that raised awareness for conservation & preservation of local waterways. We invent and packaged a fun/interactive gambling game called “Beer Fishin” to raise money for the cause.

Creative Director: Matt Blackburn
Senior Art Director: Matt Holloway
Senior Copywriter: Brandon George
Director: Ehsan Abbasi